How are you inviting people to church this Easter season? Do you have a plan of action? Let’s get people Back to Church!

Look at Easter as a connection point between your community and Jesus and your church. When we bring people into the church on Easter we want them to meet Jesus, to begin and grow in a relationship with Him, as well as, help them get to know our church and to enter into a continuing relationship with the church community.

When an unchurched person thinks about attending church they don’t grab the phone book anymore, they go online to research churches. How is your church’s web presence? Here are some action items to consider when planning your Easter church marketing:

• Create a special church website page for Easter – Make it catchy and interesting. At the same time revisit the church website and make sure it contains fresh content and accurate information that portrays your church well. It needs to answer visitor’s questions including where you are located, what type of children’s programs you offer, and even basics like dress code and parking.  
• Consider a Facebook ad that is targeting your city so that your church will appear on Facebook walls in your local area. Here is an article I found fascinating about Facebook and church marketing: http://www.christianitytoday.com/le/communitylife/evangelism/littleadsthatwork.html
• Consider a Google ad that targets your city as well. You want your neighbors to be able to find you online as well as on a map.

Other effective ways to reach people in your community are:

• Direct mail: target the neighborhoods around your church with an invitation in the mailbox.
• Doorhangers: empower your members to go door-to-door
• Invitational cards: for people in church to hand to their favorite waitress, grocery clerk or dry cleaner.