Why Your Church Needs A Digital Outreach Strategy

As a church interested in National Back to Church Sunday you know outreach is an important part of fulfilling the Great Commission and necessary for growth. You probably have a top-notch outreach strategy that includes time-tested methods like direct mail, invitation tools, and word of mouth. But, there’s a chance you’re leaving something out. Do you have a plan for digital outreach?

If not, you need one! We live in an increasingly digital world, which means digital outreach belongs as part of a holistic outreach strategy. If your church doesn’t include digital outreach as part of your overall strategy, you’re overlooking an important way to connect with your community.

If digital outreach sounds complicated, don’t worry! It simply means using the digital tools available to you to reach your community for Christ. You can start by creating a thoughtful plan that includes the use of digital platforms as part of your outreach efforts.

A basic digital outreach strategy starts with these three components:

  1. A great church website
  2. Active social media profiles
  3. An organized email list

Ready to get your digital outreach up and running? Read on!

1. Have A Great Church Website

Are you missing out on attracting new visitors and engaging regular attendees because you don’t have a church website? In today’s digital culture, a good online presence is a vital part of ministry.

The internet is the number one tool people use to search for information they need. If someone is searching for a church in their neighborhood, they’re probably looking online first. If you don’t have a website for them to find, you’ll potentially lose out on a new member.

Since you only have one chance to make a good first impression on someone, make sure your website is representing your church well. Think of it this way: a well-designed website that is easy to navigate serves as a digital front porch for your church. People will feel welcomed and invited in when they see you’ve put effort into creating a website that answers their questions about your church.

If you’re not sure where to begin, make sure your website has these basics on the homepage:

  • Church contact info (phone and email)
  • Church address
  • Service times

It’s a great idea to have a “New Here” tab visitors can click on to learn everything they need to know about visiting your church for the first time. You can even include access to previous sermons so they can get a feel for your pastor’s teaching style,

As you edit and polish your website, it helps to put yourself in the shoes of potential new visitors, especially those who may not be familiar with church. Is the content on your website presenting a simple, clear picture of what they can expect from your church? If not, test and tweak different ideas to make your site visitor friendly. You can even ask for feedback when you meet new visitors at your church!

2. Be Active On Social Media 

Social media is where community happens online — if you want to reach people where they are, your church needs to be on social media. Platforms like Facebook, Instagram, and Twitter, are excellent tools for creating awareness around your church and engaging with your community.

Social media gives your church a chance to share the Gospel in the digital world. Sharing your story through content, photos, and events keeps your church in front of your followers. Every post is a connection to your audience that reinforces your message. Every time someone shares your post, the message spreads even further, which means your church has a greater chance of being found by those who are seeking answers about faith, the Bible, and God.

If choosing social media platforms feels overwhelming, start with Facebook. Chances are almost every person, business, or ministry you know has a presence on Facebook. Don’t be left out! Setting up a Facebook page for your church is pretty straightforward, and generally easy to manage once you get the hang of it.

Here a few tips for getting started on Facebook:

  • Create a public page for your church with your physical address, service times, contact info, and website.
  • Upload a high-resolution cover photo that is relevant to your church. Use your church logo as your profile picture.
  • Invite your members to “like” your new page and encourage them to share it in their individual networks.
  • Follow other pages (think community nonprofits and other local organizations). Those pages will often follow you back, which grows your network even more.
  • Once your page is set up, start posting daily. If you don’t have time to curate and share daily content, an automatic daily posting service like Social Reach Daily is a great option.
  • What to post? Facebook loves inspiring, shareable content — especially video and photos!
  • Show what makes your church special. You can include photos and updates about different events and ministries so online visitors get a sense of who you are.

Facebook is a solid place to launch, but consider this: Instagram is becoming increasingly popular with churches. Younger demographics are especially present here, so if you want to draw in millennials and Gen Z, think about getting started on Instagram.

3. Organize Your Email List

How do you communicate with your church family? Email is a wonderful tool to keep up with regular attendees in a unified way, or deliver relevant information to targeted groups within your church. It’s also a fantastic option for following up with new visitors.

Your church may already be using a popular email platform like Outlook or Gmail. These are great options, but if you want to polish your approach to email, consider using a free email marketing platform (MailChimp or Sendinblue are good choices). 

These platforms allow you to send sophisticated, visually appealing mass emails that keep your church in the loop. You’re also able to track data — you can see who has opened your emails, what time they opened them, if they opened them on a mobile device, etc.

This helps you refine your approach to email so that you can be sure to deliver relevant content to different segments of your church. It’s easy for visitors and new members to sign up for your email list through “subscribe” buttons you can embed on your website. Email services like these can also help you stay in compliance with spam laws and other email regulations.

No matter the email system you use, it helps to go through your email list and remove names and emails of people that are no longer connected to your church. You can also create email segments of specific ministries in your church (think women’s ministry or volunteers) so that you can send them content tailored to their interests and activities.

Now that you have a freshly organized email list, here are a few ideas on how you can use email to reach out to your church and community:

  • Use your connection cards to gather visitor’s email addresses, then have a follow up sequence tailored to them. This email sequence can thank them for their visit and suggest ways they can further connect with your church.
  • Send out a monthly newsletter to update everyone about what’s going on at your church. You can include reminders about upcoming events and links for them to register.
  • Do you have a prayer team? Use an email list to remind your congregation to be praying for the needs of your church.

When it comes to social media, ever-changing algorithms mean there’s never a guarantee all of your followers will see your messages. That’s why email is a great addition to your outreach strategy — though you can’t be sure that people will open your emails, you’ll at least know your message arrived in their inbox.

Your digital outreach strategy can grow and change with your church. Get started with these three basics and let them serve as stepping stones to help you toward a fully integrated outreach strategy.  By pairing your digital efforts with traditional outreach, you’ll have even more opportunities to reach people in your community for Christ.

What is an Engager and Why Should Your Church Use Them?

These days, evangelism and witnessing are some of the most challenging aspects of Christianity. For many believers, finding a way to share the Gospel or even invite someone to church can feel intimidating — so much so that many Christians struggle to accept their role in fulfilling the Great Commission.

So, how can you encourage your congregation reach out and share their faith? Provide them with Engager Invitations. Engagers are printed literature tools designed to help believers spark meaningful conversations about Jesus with just about anyone.

Here’s how they work:

Your congregation can use Engagers as an easy on-ramp to engage neighbors, coworkers, friends, and even strangers in a conversation about Christ. As the Holy Spirit works in the hearts of recipients and they begin to think more about faith, they can use the details provided in the Engager to seek further information.

In fact, their Engager will direct them to a website that matches the theme and content of the printed piece they’ve received. These websites contain enhanced written content and video that offer recipients a chance to explore more of the Engager story at their own pace.

Finally, Engagers have space on the back panel to include information that is custom to your church. You can include your church web address, service times, and a phone number — all things that help recipients know your church is an open, friendly place where they are welcome to learn about and explore faith.

Ready to use Engagers as an outreach tool for Back To Church season? We want to support your efforts by offering you 500 stock Engagers for free! Click to request yours (while supplies lasts).

The Heart of National Back to Church Sunday

Happy 10th Anniversary! Can you believe National Back To Church Sunday is now in its tenth year as a nation-wide movement? Over the last decade, we’ve seen a lot of changes in our culture and how the church interacts with it. What hasn’t changed is the need for people to hear about Jesus, and the need for churches to share God’s love with their communities.

In some ways, the need is even greater now. Studies show there are more nones — people who have no religious background or have never been to church — than ever before, not to mention “de-churched” people who attended church but left for one reason or another. National Back To Church Sunday exists to create a day when churches can unite together to reach every home in the country with an invitation to give church a try.

How can we accomplish this? By engaging churchgoers in the invitation process. When National Back To Church Sunday started, research showed 80% of people would come to church if invited by a friend or neighbor, but only 2% of Christians ever invited someone to church! With statistics like that, it seemed natural to make it easier for churches to engage their members and empower them to invite others to church.

National Back To Church Sunday offers easy-to-use, compelling resources that help church members step out of their comfort zones to invite friends and neighbors to church. They can feel confident inviting people to a service tailored specifically to make newcomers feel welcome. As one pastor said:

“It is a superb way to get your congregation involved and excited about having friends and family come back to church. So much so, that it just doesn’t apply to only that one day, but for us will extend into the months to come.”

Making National Back To Church Sunday all about visitors helps keep the focus on making church a place of belonging. When newcomers have a great experience visiting church, current members will be more motivated to keep inviting their friends and neighbors throughout the year.

In 2018, we know that even if some members aren’t comfortable handing out invitations or going door to door, they’re probably willing to post something on social media. That’s why there are more digital graphics and videos created for Back To Church Sunday than ever. Churches can post a fun, inviting video that makes it easy for members to share with their friends across social media.

One thing we’ve learned over the years is that there’s no magic formula — no one invitation that appeals to everyone, no video or graphic that works for every church, and no secret behind the day when the event is held. Instead, National Back To Church Sunday is a catalyst for discussion to help churches evaluate everything from how to engage church members in outreach to the way a new guest experiences church.

There is still work to be done! We’ll continue to listen to feedback from church leaders so we can serve you with better resources to connect your church with your community. We hope the third Sunday in September will continue to be a special day in churches all across America for years to come. Thank you for being part of the movement!

Ten Year of Back To Church Sunday By the Numbers:

  • 5,296,234 – Invitations Sent for Back to Church Sunday
  • 13,399,472 people reached
  • 38 Videos created
  • Over 120 different denominations and affiliations have participated since its beginning in 2009
  • The average church sees a 25% increase in attendance on Back to Church Sunday – even small churches

The Benefits of City-wide Church Engagement

In troubled times, it is more important than ever for churches to focus their efforts on helping people to discover (or rediscover) the hope and truth of the gospel. It is our calling, after all, to be “fishers of men” and bring more people to Christ. But, as every pastor knows, reaching out to the community can be challenging. Neighborhoods have become disconnected. Families have become even more busy. Budgets for outreach are strained. How does your church reach people and show them you are there for them?

“A Cord of Three Strands is Not Quickly Broken …”

Your church can begin to overcome these challenges by finding others with the same goal and working together! And not just within your own ministry, but with other churches throughout your community. Teaming up with other churches allows everyone involved to expand their outreach efforts, share their resources and show people that church is more than just a building, it’s a place to belong—and an integral part of their community. The concept of ministry teamwork is not just a random idea. The bible actively encourages us to work together to fulfill God’s plan. In Ecclesiastes, for example, we are told that two people sharing the workload will have a better return for their effort than one alone. This lesson is particularly true when churches unite to share the gospel in their communities.

The Power of Ministry Teamwork

In 2016, churches throughout Dayton, Ohio teamed up for Back to Church Sunday and pooled their time, talents and resources to invite people throughout their city to church. There were 70 different churches who participated and each had a unique way to support the mission. Some had strong media ties they used to share the event. Others had tried and true mailing and door-knocking strategies they utilized to get the word out. Still others utilized their large social media networks to invite thousands of people online. What were the results of this amazing example of church teamwork? Church attendance rose 30% on Back to Church Sunday! People who had not been to church in years returned and brought their friends and families. And, most importantly, many, many people accepted Christ into their lives that day.

Unifying Churches and Communities on Back to Church Sunday

This year, on Back to Church Sunday, we are calling churches everywhere to unify in the body of Christ once more and create a city-wide campaign to invite their communities to church. Through a strategic and coordinated effort, pastors from churches throughout the various cities can drastically increase the impact of this evangelism opportunity. It can seem a bit strange to work toward getting people to attend churches that aren’t your own. There’s no doubt that any pastor would probably prefer visitors filling up the pews of their individual churches every Sunday. And that’s not a selfish desire! After all, a church needs the support of existing members in order to be able to share the gospel and bring in new members. But, as the Dayton churches learned, the benefits of launching a city-wide effort are enormous and they affect everyone who participates:

  • With a unified, multi-church effort, events get more notice in the media, which means free publicity and expanded outreach
  • Members are encouraged to reach out beyond their comfort zone and minister to others in their community
  • Churches form deep bonds of fellowship that last long after Back to Church has ended
  • The community sees churches working in partnership to do good, exemplifying Christ’s message and fostering an idea of community and belonging
  • People discover all the churches in their city that they can attend for worship and comfort
  • Everyone expands their ministry network
  • Small churches get support, exposure and ideas from larger churches they may not have been able to access before
  • Pastors can find support and develop new friends who understand the unique pressures of ministry

As you can see, there are a lot of positives when multiple churches work together to share God’s message in their communities. This year, consider rallying the churches in your city to launch a group effort invite their neighbors to attend church on Back to Church Sunday. Not only will you experience positive outcomes in your own ministry, you’ll be an integral part of helping other churches boost theirs, too. Over 30,000 churches worldwide have joined in on the Back to Church movement over the last 9 years. It’s a nationwide effort to invite people in our communities to church on September 16, 2018.

Making the Church a Light in the Darkness

Today, with all the turmoil that is so prevalent in our culture and our communities, people are seeking a light in the darkness to help them find their way. They’re looking for answers to questions about their purpose, their struggles, their future and the unknown. They’re searching for peace in an uncertain world.

But do they know that such peace can be found in their local churches? Do these seekers truly know what it means when we tell them the church is there for them? Jesus called us to be a “town built on a hill” so that His church would be visible—not unreachable. Do our friends and neighbors in need think of church as a distant institution — or as a place to belong?

Early on, local churches were central to the successful functioning of our communities. They were a place not only to worship, but to socialize, celebrate, mourn and support those in need—to come together for more than Sunday sermons.

If a family was facing challenges, they knew they could count on their church to help them get on their feet. If a young couple was in need of support for their struggling marriage, they knew they could turn to their local minister. From charity bake sales and weddings to funerals and support groups, churches created a hub for people to help, heal and celebrate one another in day-to-day life, even as they practised their faith and shared the gospel.

Over time, however, there has been a change in how people engage with the church. Part of this shift been caused by the move from the smaller, close-knit communities of the past to more distant, fractured neighborhoods and large, impersonal cities. Another factor has been the overwhelming busyness that fills our lives and the lives of our friends and neighbors, pushing church from a priority to just another task on the to-do list that can, unfortunately, be put off when things get too hectic. And still another factor has been the change in how churches themselves engage with the people around them. In short, a distance has grown between people in our communities—and between our communities and our churches.

And it’s up to us to change it.

Now, more than ever before, the people of the world need to be reminded that they matter to God. That through the doors of our churches lies a place where they will always belong. When we show them they are welcome, when we bring people into the church, we can begin to knit our communities back together and create a sense of fellowship that can heal our hurting culture.

It’s time for all of us to ensure our churches are a sanctuary for each person who walks in. To make our churches a place where everyone feels safe. To show people that here, they will find themselves in the arms of a loving God who has always known them—even when they may not have known Him. In doing so, we will show them the light they have so desperately been seeking and begin to change our world for the better.

How do you begin? It’s as simple as an invitation. In Ephesians, Paul wrote that Christ has uniquely equipped His followers to speak the truth in love and build up the body of Christ. So, seek out your friends, family, neighbors—even strangers—and invite them to come to church on National Back to Church Sunday. Let them know that it doesn’t matter if they’ve simply lapsed in their attendance or never been to church before. They will be welcomed with open arms and they will find that they, too, have a place to belong.


How to Sustain Your Church’s Big Day Momentum and Turn Guests into Family

For most pastors it’s no secret that focusing your outreach efforts on a single Sunday can lead to a large turnout for that specific event. For as long as I can remember, special days like ‘Friend Day’ (or what I recall them calling it when I was a little kid, ‘Fill a Pew Day’) always meant there were a lot of new faces at church. There are a variety ways to really engage your people and have a great crowd when you are emphasizing one day for everyone to go all out and invite their neighbors, chat up their co-workers and strongly encourage their reluctant family members to join them at church. That special day is full of energy as your church is buzzing with excitement over a full parking lot, extra babies in the nursery and guests joining in the worship gathering. But what happens the following week, when your big Sunday is over? How can you sustain the energy and growth your church just experienced? With some careful planning and preparation, a big day focused on inviting others can catapult your church into even bigger, lasting relationships. Following are three practical ideas that you and your team can implement to help your special Sunday lead into dynamic growth.

  1. Make Prayer the Foundation. Seeking God together as a church helps us align with what He is already doing in our community and leads us to act with clarity and boldness. However, one of the missteps often made when it comes to prayer and special events is to make the prayers about the event itself. When you are leading your church to focus their prayers, help them to look both before and beyond the big day. Remind them that the special day you are planning is one link in a long chain of what God desires to do in the lives of people in your neighborhood and in the life of your church.Here are three encouraging ways to help your people focus their prayers. Prayers like these will lead them to begin seeing the bigger picture of what God is doing:
    • “Give us your eyes, Lord” – Long before your special invitation event, ask God to help you see what He sees in your community and in your relationships. This helps create an attitude of expectation and the Spirit will begin to help you identify opportunities to share God’s love and extend an invitation.
    • “Give us your courage, Lord” – Many times we do not engage in a spiritual conversation with a friend or classmate because we are uncomfortable. Praying for boldness will lead us to speak in those moments when our eyes have been opened.
    • “Give us your heart, Lord” – God’s desire is not for people to show up on a particular Sunday to your church. God’s desire is to for people who are far from Him enter into a personal relationship with Him where they can experience true peace, unmatched love and grace-filled forgiveness. One of the great ways God has chosen to help people come to Jesus and grow in Jesus is through personal relationships with friends. Pray that God will lead you into new friendships with those who are new to your church, encouraging them to return and become a part of your church family. Ask God to help you and the rest of your church step into disciple-making relationships as the opportunities arise.
  2. Prepare for Guests. Keep in mind that you are not just having visitors show up on your special day, you are having guests join you. There’s a big difference. The young woman who knocks on your door to share with you the newest internet offering from your local cable company is a visitor. The family you invite from your office to a Saturday barbecue in your backyard are guests. How do you prepare for guests at your home? Likely you make sure your home is tidy and presentable. You hang those special towels in the hall bathroom that no one in your family are ever allowed to use. You put fresh sheets on the guest bed. You have stopped by the store earlier in the week to pick up extra ice, drinks and food so no one misses out. Laundry is not spilling out of the clothes hamper. The kitchen sink is empty of dirty dishes. You have given your guests clear directions to find your home. You are ready to greet them with a smile when they arrive, in spite of the argument you refereed between your 13 year old daughter and 9 year old son just minutes before.Your church should be prepare for guests as well. Clear signage to provide direction, both outside and inside the church. Pleasant people greeting guests as they enter. A tidy and presentable place where the feel welcomed. A nursery and children’s area that gives them confidence their kids will be well cared for and safe. Guests should feel as if you were expecting them, not as if they are intruding. By helping your team prepare to welcome new guests to your church—mentally, emotionally and physically—you will help ensure a positive experience and earn the opportunity to invite them into a deeper relationship with your faith community.
  3. Invite them to Experience More. This may seem obvious but I have been surprised over the years at how often this is overlooked. Pastors, church leaders and volunteers invest so much time and energy into the big day that they begin treating it as the destination, when it truly is just the first step of a long journey. You should never host a Big Day event at your church without having a variety of opportunities to which you can invite your guests. These encourage your guests to take their next step and experience something more. This definitely includes introducing them to the hope of Jesus through songs, shared practices and the Gospel message, but a wise church will provide additional ways for newcomers to connect. Consider including some of these opportunities for your guests: 
    • Invite Guests to a New Sermon Series – Make time to share about a new sermon series that you have prayerfully planned which will really connect with your guests. For many, this might be the first time ever, or at least the first time in a long time they have been to church. Give them a taste of what is coming up in a way that encourages them to want to learn more. Even better, let your special day be the first day of your series and invite them to come back the next week for part two.
    • Highlight Upcoming Ministry Activities for Different Groups – Think of the distinct groups of people that will be attending your special day. They might be women, men, parents, married couples, singles, children, teenagers, Boomers, Millennials… the list could go on. Now, what events or activities are coming up in the life of your church that would provide these specific groups a place to connect? Do you have a marriage retreat scheduled? A mission trip? An event for kids? A father-son campout? Do you have a weekly gathering for college-aged students? Do you have a ministry for parents of preschoolers? Make sure these are well promoted so that your guests can naturally see a place for them to begin getting better acquainted with the people who call your church their home. Keep in mind that some of your regular ministry activities might be obvious to you but not even be on the radar of someone visiting for the first time. Spell it out, over communicate and help them find a place where they can begin to build relationships.
    • Provide Opportunities for Prayer – I have seldom run into anyone who does not appreciate having their needs lifted to God in prayer. I have friends who have never stepped foot into a church ask me to pray for an issue or need someone in their family is struggling over. Provide a safe place where guests can talk with someone about their prayer needs. This is a perfect way to get to know them better and demonstrate your church cares for them. It is a wonderful way to bless them by listening to their heart and sharing time with them as, together, you connect to God. It is also a wonderful blessing to you!
    • Guide Guests to Take Their Next Steps – When guests have come to your special day and have genuinely sensed the goodness of God’s presence and God’s people, they often want to learn more. Each of the three opportunities above give them a great way to take their next step, but growing churches take this concept further by providing a single point of contact to help newcomers hone in on what that next step specifically looks like. Invite guests to visit a designated area where they will be welcomed at the close of your big day. Let guests know this is a place where church leadership will be present to meet them, hear their story, answer any questions they might have and help them find a meaningful next step. This could be a spot in the lobby of your church that is well marked and easy to find. Have leaders there that are friendly, encouraging and helpful. You might consider giving them a gift in appreciation of them coming to your special day. Definitely connect them to upcoming ministry activities that align with their stage in life, interests and needs. A great practice is to invite each guest to a ‘get-to-know-you’ event you have planned in advance. At this event, they can get a better understanding of the vision, leadership and culture of your church.

Big days are so much fun and can be so powerful for your church. But if you really want to make a lasting impact on your community for Christ, you need to allow your big day to become a catalyst for an even bigger year. Working with your leadership team and your entire church body, intentional planning and heartfelt focus can make this a reality. Don’t just have a big day, but lead your people to create an environment where they are ready to journey with newcomers when God makes a big, lasting difference in their lives.